We use a four-phase annual planning cycle (figure 7). During phase one, strategic analysis, we assess our operating environment using a structured ‘STEEPLED’ approach which looks at social, technological, economic, environment, political, legal, ethical, and demographic factors. This helps us to identify new, or validate current strategic challenges, strategic risks and goals; and informs phases two to four where we determine our specific responses, resourcing, and how we will measure our performance.
Our planning culminates in the annual publication of our:
The AMSA Board oversees this process, and is directly involved at key junctures.